THE RISE OF TECHNOLOGY
While generations of old experienced the advent of television and the advent of the internet, technology’s rapid evolution over the last several decades has profoundly affected the world we live in.
People now communicate through emojis and photo sharing apps on smart- phones, and information is now literally at fingertips. Today’s consumer has unparalleled access to news and updates happening around the world. The internet has especially influenced Generation Z.
Recent studies show that 92% of teens aged 13–17 go online every single day, including a quarter of whom who report being connected to the internet nearly all the time. Among teenagers with mobile devices — including phones and tablets — the number of those who hop online for something each day jumps to 94%.
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